Scrolling through your cautiously colourful Instagram feed, you- the supposed ‘liberal urban elite’- defend the meme saying, “Oh, c’mon! It’s not like he’s gay. The 5-year-old boy, categorically the most famous 5-year-old boy in the world, is a trending meme before hour three, and a homosexual, too. “Well… (Long pause) you know, people need a good laugh.” What caption will get it some major clicks? The administrators of these social media accounts stare at the picture. Two hours later, the boy’s photographs are now under the custody of the numerous ‘meme pages’ on social networking websites. Now they screech, “Please wave at the camera.” The boy shyly waves.Īn hour later, the boy’s photographs are now spread over the front page of numerous tabloid websites with luring clickbait headlines, presenting vibrant ‘chronicles’ of the boy’s new day. The photographers, frantically jumping and falling over each other while trying to click the boy, are shouting, “Please smile for the camera.” The boy flashes a small grin. There are 12 men, maybe 13, with their big cameras going click, click, click at the sight of a 5-year-old boy in dark blue shorts and a bubblegum pink plaid shirt, his blonde hair gently blowing in the air messing the meticulously-done side part. It all starts with a click and a ‘killing’ caption.